Product strategy, design leadership, and consumer product. Written when there's something worth saying.
I don't publish to keep up a feed. These are the ideas I lead by, the ones that show up again and again in how I work, and most of them were learned the hard way. Execution keeps getting cheaper. Judgment is what's left. The work these notes shaped is in Work.
I built a clinical research tool in a weekend, in a field I'd never worked in - and what it taught me about judgment, problem-solving, and who I hire.
On turning a design organization into AI-native builders - and why leading that change means coaching two opposite instincts at the very same time.
I'm not an AI expert; I'm learning alongside my team. What I know is teaching - and why moving an org forward starts with permission to play.
A vision isn't meant to be admired or obeyed. It's a direction clear enough that the teams who build it can make it better than you ever drew.
When the leader of an eighty-engineer program left, I was asked to hold the wheel for a while. Eight weeks later, they quietly stopped looking.
I didn't become a better manager by getting promoted. I became one standing in front of a classroom, years before I ever had the title.