Disney+ · Hulu · Strategy
Disney+ · Hulu · Vision → Product
What should Disney+ become?
I conceived and ran a five-day sprint across Product, Design, Engineering, and Research to set one direction - then drove the work that shipped it: a new navigation with a For You tab, a Live hub, and a video-forward home. Changing what Disney+ means to a household while a hundred million people were using it.
~60 people · 5 days · Conceived and drove end to end · Shipped
Culture · Making · 2023
The Streamer Project
270 tapes. 90 streamers. 2 spray paint cans. 30 days. 6 failures. 1,225 hours of print time. 64 pounds of filament. 100 hand-made gifts. Culture is something you make. Not something you buy.
100 recipients across Disney+, Hulu, ESPN, Marvel, Nat Geo, Star Wars
Personal build · AI-native · 2026
Personal build · AI-native · 2026
SummerQuest
A cooperative family reward system built for Apple TV. No engineering team. No sprint planning. A product brief written in conversation and Claude Code. First build to TestFlight in one day. Full featured product in five.
First build: one day · Full product: five days · Eight milestone cities · Two kids · Zero complaints
Reserve · 2014–2017
Where the pattern started
Joined the week of launch as a product team of one. Two years later: a multi-platform consumer ecosystem, a B2B system built on a seating algorithm we learned by playing Tetris with real operators, and a $10M Series B.
Team of 1 → full product org · iOS · Android · Web · B2B · $10M Series B
